CASCADE CHARTER TOWNSHIP, Mich. -- The Right Place economic development group says HealthBridge Financial plans to invest more than $17 million dollars and hire 200 employees at a facility on 36th Street, near the Gerald R. Ford International Airport.
The Right Place says the company intends to expand its operations at the new facility in Cascade Township within the first quarter of 2026. And the Michigan Economic Development Corporation is supporting the initiative with a $1.5 million grant from the Michigan Business Development Program. Positions will be added to customer service, software development and other areas of the company.
Here are more details from a Clark Communications news release:
HealthBridge has signed a long-term lease for the single-story office building located at 5253 36th Street. The company intends to expand its operations at this new facility within the first quarter of 2026.
The MEDC is supporting the initiative with a $1,500,000 grant from the Michigan Business Development Program. The company expects to add positions across multiple functions, including customer service, software development, legal, and other professional and administrative staff.
The local site was chosen over competing states, including Arizona, Nevada, Texas, and Illinois, where the company maintains an office in downtown Chicago. HealthBridge chose to expand locally due to the region’s highly skilled workforce and its commitment to the area it has called home since its founding in 2017.
“We founded HealthBridge to fundamentally change the way people pay for and afford healthcare in this country,” said Gregory VandenBosch, Co-Founder and CEO, HealthBridge Financial, Inc. “As we expand into new markets nationwide, Michigan remains a strategic home for our growth. MEDC’s support allows us to create new jobs in Kent County and strengthen the infrastructure needed to advance this mission from right here in Michigan.”
HealthBridge offers a solution to bridge the financial needs of patients and healthcare providers. Its fintech solution links healthcare providers with capital market partners to provide consumer-protective patient payment plans. The HealthBridge Program offers payment plans for up to 24 months with 0% interest. And there are no fees, application forms, or credit checks. Providers using HealthBridge can better care for patients’ physical and financial health by decreasing administrative costs and accelerating cash flow – all without recourse. Its innovative solution runs on a proprietary software platform that complements, not replaces, a healthcare provider's electronic health record software.
The Right Place worked closely with the company, Cascade Township and the MEDC to ensure the company's continued growth in the region. They offered support by effectively organizing state and local resources, including the Michigan Business Development Program Incentive.
“The Right Place is excited that HealthBridge Financial has decided to expand its operations in the Grand Rapids area,” said Brent Case, Vice President of Business Development at The Right Place. “The company had appealing options in other regions across the country; however, our area's skilled talent pool, strong work ethic, supportive business climate, and the company’s commitment to its hometown were significant factors in the decision to grow right here.”
“Attracting cutting-edge companies like HealthBridge Financial ensures we are able to continue to cultivate the kind of business environment our residents have come to expect," said Cascade Township Supervisor Grace Lesperance. "We are excited to partner with the Right Place and MEDC and look forward to welcoming HealthBridge Financial to the community."
Learn more about HealthBridge Financial, Inc. at www.myhealthbridge.com.
About The Right Place, Inc.
The Right Place, Inc., is a regional nonprofit founded in 1985 with the mission to drive sustainable economic growth and shared prosperity for all in the Greater Grand Rapids Region. The Right Place works to achieve this mission by focusing on three core areas: People, Place, and Prosperity. The Right Place is an Accredited Economic Development Organization (AEDO) as designated by The International Economic Development Council. Find out more by visiting rightplace.org, liking us on Facebook, and following us on LinkedIn and Instagram.