MUSKEGON, Mich. (WOOD) — A Muskegon auto dealership behind a Super Bowl advertisement gaining national attention is standing by its decision to congratulate the Patriots.
Right after the game, Subaru of Muskegon’s silent spot aired on WOOD TV8, congratulating the Patriots, despite the Philadelphia Eagles’ 41-33 victory over New England.
Images of the advertisement quickly spread on Twitter, Facebook and Reddit.
The dealer fessed up to what happened in a revealing Instagram post...
Truth revealed! Here's what happened.... We purchased our 30 second spot last minute on Wednesday evening. We did not have any creative in place, so we decided we would just do a silent ad with our logos. This had to be completed by Friday at noon and could not be modified after that point. Our owner, Scott Campbell, thought it would be a good idea to put "Congratulations Patriots", because they had the best chance at winning and even if they didn't win we would be congratulating Patriots on a great season and get some buzz on social media over it. This was not intended to be a slam on the Patriots or minimize the Eagles win. This was a last minute calculated risk and Superbowl commercials are all about getting attention for your brand and that's exactly what we wanted to accomplish.