Shoppers mobilize on Thanksgiving, as retailers branch out

NEW YORK (AP) — Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals.

As the holiday shopping season officially kicked off, retailers are counting on a lift from a better economy. But they’re also looking beyond economic data and mapping out ways to pick up sales from other retailers as Amazon expands its reach.

That can mean opening earlier than rivals on the holidays or even jumping into new product categories. So shoppers may find some surprises: toys and TVs at J.C. Penney, Barbies at Best Buy, kitchen appliances like wine refrigerators at B.J.’s.

At Macy’s Herald Square in Manhattan, it was the deals like cosmetic and perfume sets from $10 to $20 as well as 40 percent off on boots and shoes that drew attention. Its Apple shop was packed too, with deals on gadgets like the Apple Watch.

Tiffany Lloyd, in town from Columbia, Maryland, was visiting tourist sites when she realized stores were open.

“This is not a traditional Thanksgiving. We ate pizza,” said Lloyd, who was buying a pair of Naturalizer shoes at 40 percent off and said she planned to buy three more pairs. She said she also picked up sweaters on sale at Old Navy.

Full Story: AP News

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