What to be wary of while Black Friday shopping

GRAND RAPIDS, Mich. (WOOD) — It is the traditional start of the Christmas shopping season: Thanksgiving kicks off what many are calling "Cyber Week," made up of Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday.

Cyber Week accounts for as much as 20 percent of all online shopping for the year, according to softwaremaker Adobe, which analyzes retail and other industries.

With so much money being spent, Target 8 went to Phil Catlett, CEO of the Better Business Bureau Serving Western Michigan, to find out what to watch out for while shopping. His first piece of advice was not to get lured on by a great deal from a questionable site.

"You should check and verify that that website's been around for a while and what their history is," he said. "They may have done a great job of imitating the real website, and before you know it, you might have sent money, they might tell you to get a card where you take the serial number off the back to make your purchase with, or it could just be identity theft. All those things are good to look out for at this time of the year."

When it comes to the shopping itself, remember these basic tips:

  • Get gift receipts.
  • Know the return policy.
  • Do your research on the product, and the price, ahead of time.

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