Health care mobility idea snags $100K prize

GRAND RAPIDS, Mich. (WOOD) — A mobility system that helps eliminate transportation barriers to health care is the winner of Ford Motor Company’s $100,000 City of Tomorrow Challenge.

“It's a big deal for me. It's why I started the company," said Mindi Knebel, the founder of Chicago-based startup Kaizen Health.

She said health care mobility concerns within her own family inspired the company, which matches customers with existing mobility providers.

“We have a great partnership with Lyft. We use taxis and we use all sort of local transportation, augmenting what's already there around public transit, but then pulling all the pieces together in one place," Knebel explained.

It's the kind of idea Ford hoped to foster with its City of Tomorrow Challenge. The idea was that cities, already a popular place to live and work, are expected to get more crowded and communities can't build their way out problems with more roads and parking structures. 

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