LaughFest 2018 kicks off with wear yellow initiative

GRAND RAPIDS, Mich. (WOOD) — As several well-known comedians head to West Michigan for a comedy festival, organizers are asking everyone to wear yellow.

The “Yellow Up” initiative is meant to do more than bring attention to the 8th annual Gilda’s LaughFest event. Organizers want people to wear yellow Thursday to bring awareness to the emotional support programs offered by Gilda’s Club.

LaughFest 2018 features more than 150 artists, including some from West Michigan like Grand Rapids-native David Dyer.

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