Walt Disney World and Disneyland are increasing single-day tickets at certain times of the year and setting expiration dates on tickets in hopes of preventing overcrowding during the theme parks’ busiest times, company officials said Saturday.
The single-day ticket prices are either staying the same or are increasing no more than $5 under the new price structure that goes into effect Sunday. Last year, Disney rolled out a pricing plan that allows visitors to view a planning calendar from eight to 11 months out to determine which days are considered “value,” ”regular” or “peak” times. Visitors pay more on “peak” days, which are the busiest times as forecast by park officials.
Disney is hiking its prices following a 5 percent decline in attendance at its U.S. theme parks during its most recent quarter that included the holiday season.
The goal of the varied price structure is to give park visitors an incentive to come during times that are not “peak” so that the experience can be better enjoyed by all, officials said. There have been times during holiday and spring break where the crowds have been so large that Disney has had to stop selling tickets.
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