Amway sales dropped more than 7 percent in 2016 to $8.8 billion, marking a third year of revenue decline for the Michigan-based direct sales giant.
The privately-held company, headquartered in the Grand Rapids suburb of Ada, released its overall 2016 sales figure this morning - a $700 million decline a year earlier. The last time Amway reported sales in the $8 billion range was 2009.
But 2016 marked the smallest drop in sales of a three-year decline. Revenues fell 12 percent in 2015 and 8 percent in 2014.
The direct seller increased sales in seven of its top 10 markets, but had lower sales in China, its biggest market, for the third straight year.
"We actually think the numbers were pretty good," Amway Chairman Steve Van Andel told MLive and The Grand Rapids Press. "If you look at the world for us, it's primarily our largest market is going through a cycle."