Grand Rapids, Beer City USA. Why not Michigan, Beer State USA. The Michigan Economic Development Corporation is sending the message that Michigan is open for beer lovers.

The popular Pure Michigan commercials seen on television is turning to Michigan's booming craft beer business as a lure for tourism. The MEDC will send the commercials to major media markets in Ohio, Illinois, Indiana, Missouri and Ontario, Ca.

"Our craft beer industry is booming and we encourage beer enthusiasts across the Great Lakes region and beyond to find their new favorite beer on tap right here in Pure Michigan," said George Zimmermann, vice president of Travel Michigan.

Home to more than 100 breweries, Michigan is fifth in the nation for the number of breweries, microbreweries and brewpubs.

See the commercials here.