GAINES CHARTER TOWNSHIP, Mich. -- The public at-large will get to view a movie for the first time Thursday in the new 'C Premium' auditorium at Celebration Cinema South in Gaines Charter Township.
It coincides with the theatrical release of the new science-fiction film, Dune: II (part two).
The 19-year-old, 10-screen multiplex theater is located at 1506 Eastport Dr., which is just north of M-6 and west of Kalamazoo Avenue.
The media got a sneak peek on Wednesday night with the first non-test showing of a movie in the C Premium auditorium. They got to see the 2021 Dune science-fiction movie.
"That has got to be the most perfect movie to open this auditorium to. It is a true masterpiece. It's a world-building film. It deserves to be seen on a big screen with all of the best of projection, sight and sound," Emily Loeks said. She is Celebration Cinema's Public Relations & Community Affairs Director.
The C Premium auditorium features 38 speakers pumping out Dolby Atmos surround sound, 4K laser projection and luxurious reclining seats that vibrate during action sequences in the movie and have an option lower-back warmer. All of the auditoriums in the Celebration South complex will have the reclining seats soon. But only the C Premium auditorium features the high-tech sound and light-projection system.
"We're really excited to launch this brand," Loeks said.
It's part of a $4 million renovation at Celebration Cinema South that began in January and will culminate with a grand reopening in late April.
Other renovations include a full kitchen to support an expanded food and beverage menu. That includes delivery right to your theater seat.
Loeks was asked if the seats are so comfortable that people might fall asleep in them.
"I don't think they'll fall asleep during Dune, because it's a mezmerizing film. But I have heard that some folks come to our Flicks Family Films, which are free for kids (12 and younger), because it's the best nap ever while you're watching a movie with kids," she said.