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WOOD Radio Local News

WOOD Radio Local News

 

Experience Grand Rapids launches 'Flights of Flavor' promotion

GRAND RAPIDS, Mich. -- Nearly 30 venues are participating in a first-of-its-kind promotion called "Flights of Flavor" that offers customers an innovative foodie experience.

Experience Grand Rapids says the restaurants, coffee houses, ice cream shoppes and other venues are providing specially crafted menus featuring a variety of food and drink options with a variety of flavors. Some examples include cupcake flights, pizza flights, margarita flights, and cider cocktail slushie flights.

Guests who order Flights of Flavor dishes can check-in on their Smartphones to earn points, redeemable for exclusive merchandise like t-shirts, hats, and flight boards. With an emphasis on both taste and presentation, promoters say Flights of Flavor offers guests a variety of flavors and styles in one sitting for a "truly memorable dining experience". 

Flights of Flavor seamlessly pairs our world-class food with the incredible craft beverages that put us on the map,” said Kate Lieto, Associate VP of Marketing at Experience Grand Rapids. “Flights are great for sharing, visually exciting for social media, and just plain fun to eat.”

More information from a news release:

Each participating venue will curate a flight menu featuring food, beverages, or a combination of food and beverages. 

Nearly 30 participating locations are signed up at launch, offering a variety of delicious flight menus, including: cupcake flights, pizza flights, margarita flights, soju flights, cider cocktail slushie flights, oyster and cocktail flights, biscuit and cocktail flights and many more.

Check-ins & Rewards

In addition to the culinary adventure, guests who order Flights of Flavor dishes can check-in on their smartphones to earn points, redeemable for exclusive merchandise like t-shirts, hats, and flight boards. 

Restaurant Grants

Experience Grand Rapids is offering grants to assist businesses in acquiring serviceware to enhance the presentation of their Flights of Flavor offerings. 

“This campaign is just as much about style as it is about flavor,” says Lieto. “We want to help build excitement around every flight, and to support businesses that need to buy materials to make it possible.”

Flights of Flavor kicks off June 21 and runs indefinitely. For more information, visit FlightsofFlavor.com

Flights of Flavor Highlights:

  • Launches June 21 and ongoing - participating venues added regularly
  • Creative flight menus featuring food, beverage, or food & beverage 
  • Check-in and earn points redeemable for rewards or donations

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[Photo/image courtesy: Experience Grand Rapids via Happy PR]


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