WOOD Radio Local News

WOOD Radio Local News

WOOD Radio Local News

 

European snack manufacturer opens new headquarters in Kentwood

KENTWOOD, Mich. -- It was a tasty grand opening for a European snack maker in the City of Kentwood on Wednesday.

The location is in the 400 block of 52nd Street SE. It is in an industrial park near the Gerald R. Ford International Airport. The celebration marked the opening of SnackCraft's new U.S. headquarters. The company is owned by Unismack S.A.

Michigan Economic Development Corporation officials - including Sr. Vice President of Regional Prosperity Matt McCauley - gathered with local leaders to celebrate the grand opening of SnackCraft's new U.S. headquarters. SnackCraft makes baked crackers, tortilla chips and other snacks.

It says in a news release the project will generate about 41-million dollars in capital investment and produce up to 185 jobs. A one-million-dollar state grant is supporting the project.

“This investment by SnackCraft will create long-term economic opportunities in our robust agribusiness sector in West Michigan as we work to create good-paying jobs and build on our economic momentum," McCauley said“Today’s grand opening is helping to build the path for continued economic growth right here in West Michigan. We’re pleased to work with local partners like The Right Place and the city of Kentwood to bring these high-wage jobs here, and we look forward to welcoming more companies like SnackCraft to Michigan.”

The facility will include an innovation center to assist customers with research and development of new products to meet changing consumer tastes and demand. SnackCraft will also provide warehousing and some third-party logistics for its customers. 

The Right Place is providing in-kind services valued at $5,000. 

According to the news release, the SnackCraft facility represents Unismack’s first investment and physical operations in North America, which will help the company continue to expand its global market presence that already includes major retailers throughout the United States and around the world.

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