WMU launches Think Big initiative to help growth

KALAMAZOO, Mich. (WOOD) — Western Michigan University hopes one big idea will improve enrollment numbers and help grow the university in the future.

The “Think Big” initiative brought together ideas from thousands of people on ways to retain more students.

According to university spokesman Tony Proudfoot, the project is about finding ways to set the university apart from other higher education options.

“We’ve had more than 5,200 people participate in this process either directly or through survey research,” Proudfoot said.

The university is already building a new dorm and student center as part of amajor plan to upgrade campus facilities. Academic and financial aid programs are also being refined.

In the fall of 2001, Western had 24,013 undergraduate students. This fall 17,760 are enrolled, which is about a 26%decline.

Read more at 24 hour news 8.

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