Donation spike credited to Netflix flick


GRAND RAPIDS, Mich. (WOOD) — The stacks of gently used clothing waiting to be sorted at In The Image in Grand Rapids are much higher than they normally are this time of year.

The windfall of donated clothing is much appreciated at the Division Avenue charity, which provides clothing for free to those who need it most.

"We're serving thousands of households each year, and it's really for people who are either in an emergency or how are just trying to make ends meet," said Bethann Egan, executive director of In The Image .

The latest reality show fad appears to have something to do with the increase in donations. It's called "Tidying Up." In each episode of the Netflix show, organization expert Marie Kondo brings her philosophy of clutter clearance to desperate dwellers. Each item undergoes her namesake test to determine whether it "sparks joy."

"Really seeing if it sparks joy for you," Egan explained the method. "And if it doesn't, why are you holding on to it? Give it to somebody else and maybe it will spark joy for them.'

Egan says it appears viewers are responding.   

Full story: WOOD TV


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