Kellogg considers selling Keebler, other brands

BATTLE CREEK, Mich. (WOOD) — Battle Creek-based cereal giant Kellogg says it is thinking of shedding its cookie brands, including the popular Keebler brand.

Kellogg says in order to focus on its core businesses, it may try to sell the Keebler, Famous Amos, Mother's and Murray brands. It will also sell off its fruit snack brands.

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