‘Let it snow’ deal pays off for Siegel Jewelers shoppers

GRAND RAPIDS, Mich. (WOOD) — The snow piling up outside is leading to a big break for some Siegel Jewelers shoppers.

Every year for the past five years, the Kentwood jewelry store has bet on the weather with its “Let It Snow” promotion. If more than 6 inches of snow falls on Christmas Day, anyone who made a store purchase between Nov. 14 and Dec. 14 gets a full refund.

Full Story via WOODTV


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