American bees have landed on the endangered list for the first time in U.S. history. Well Cheerios wants to help increase their population with their new campaign #BringBackTheBees.
As their site points out, "People need bees and now bees need people." All you have to do is head to their site and sign up to receive a package of wildflower seeds! Cheerios is pledging 100 million seeds and they just as you plant them in a 'bee-friendly' area!