Memorial Day weekend is one of the best times of the year to buy a new mattress

Pretty much all of us understand the importance of sleep in maintaining and improving mental health, attention span, overall capability, and even things like our weight and the clarity of our skin.

But in a more immediate sense, waking up with various aches and pains chips away at the restorative goal of going to bed to begin with.

Thanks to a growing push for lower costs, higher customer convenience, and dissatisfaction with the traditional experience of going to lay down on a variety of mattresses in a showroom with a salesperson, mattress startups are one section of the direct-to-consumer marketplace that’s seen a huge upswell in recent years.

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The Insider

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