Amazon adds shoppable stickers to its iOS app

Using stickers to decorate your photos is a common feature found in social apps like Snapchat, Instagram, Facebook, Twitter, and others. But today, stickers have started showing up in a more surprising place: Amazon’s mobile app. Following a recent update, Amazon has added support for stickers within its iOS app’s camera feed – the feature that allows you to search for products on its site by viewing real-world objects through your phone’s camera.

This is an odd, but interesting move by the company, which has been upgrading its flagship mobile application to offer more than just traditional shopping in recent months.

For example, Amazon integrated its virtual assistant Alexa into its app this March, allowing consumers to play music while they shop, ask questions, check the news and weather, control their smart home, and more. 


The Insider

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