GRAND RAPIDS, Mich. – What began in 2014 as a small gesture to make the holidays brighter has become an annual tradition for the Meijer family.
Each holiday season, Meijer executives and store directors surprise an unsuspecting customer at each Meijer store by paying for their entire shopping cart brimming with goodies. And gifting each Meijer cashier who handled the surprise with a $100 Meijer gift card.
“After five years, Very Merry Meijer is still my favorite day of the year. There’s nothing quite like playing Santa with our Meijer team members and revealing the big surprise for our customers,” Meijer Board Member Doug Meijer said. “We know the holidays can be stressful, but this event truly spreads Christmas cheer.”
The fifth annual event was happened on December 15th with tears of joy, screams of delight a at each of the Meijer’s 241 stores and at the new Bridge Street Market in Grand Rapids
Over the past five Very Merry Meijer events, Meijer execs have gifted more than 1,150 customers their shopping carts full of toys, clothes, electronics, food and small appliances. The gifts totaled more than half a million dollars.
For the first time, Jennifer Ferris was co-hosting her family Christmas party, but she was trying hard to not think about the cost and focus on keeping traditions alive. But as she started to fill her second cart, the panic set in until Swartz Creek Meijer Store Director Terri Greenwald came up and surprised her by paying for everything.
“At Christmastime, miracles can happen,” Ferris said. “It’s just a miracle, an absolute miracle. I’m very thankful for it.”
“Christmas is the time to celebrates hope, joy and kindness, and we were so excited to continue our Very Merry Meijer tradition and share the spirit of the season with those we hold dear: Our customers and team members,” Executive Chairman Hank Meijer said. “Our family has always believed that our customers don’t need us, but that we need them. That philosophy still guides us today, which is why we wanted to find a special way to say Merry Christmas.”
In most cases, the store director revealed the gift upon checkout, but Hank Meijer, Doug Meijer, Board Member Mark Meijer, and Meijer President and CEO Rick Keyes also helped spread holiday cheer.
“We strive all year long to put our customers first and provide them with a great shopping experience through the quality products we sell, the service we provide and the many ways we offer savings,” Keyes said. “The Very Merry Meijer event continues to be that extra special way we express our appreciation to them, and our team members. That is what the holidays are all about.”
Watch the Very Merry Meijer video here: