General Motors Cadillac Division says it's heading back to the Motor City

By: , The Detroit News

The Detroit automaker's luxury brand is relocating its headquarters to the former Campbell Ewald building near the Warren Technical Center four years after Cadillac ditched Detroit for a trendy space in New York City's SoHo district.

The transition will begin over the next few months, with an official move-in date set for April 1.

GM bought the former Lowe Campbell Ewald headquarters on Van Dyke in Warren — in the shadow of the Tech Center — in 2014. It has housed various Tech Center workers since then, but will now serve as Cadillac's standalone headquarters.

Cadillac moved to New York in 2014 in an attempt to separate itself from GM's more-mainstream Chevrolet, Buick and GMC brands. Cadillac will still operate with a level of autonomy that the other brands don't have, according to a GM spokesman, but a "leadership decision" was made to bring the Cadillac team closer to GM's design and engineering center.

For now Cadillac will keep its Cadillac House in SoHo for "events, concerts and collaborative partnerships until longer term brand plans are in place," the brand said in a statement.

Cadillac is touting the move as a strategic maneuver, moving the 110 New York employees — who primarily worked in marketing and sales — closer to the engineering and design hub in Warren. It comes as Cadillac gears up to begin a two-year product offensive that will see new product launches every six months through 2020.



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