Nike shares fell 3 percent Tuesday after the company selected the controversial former San Francisco 49ers quarterback Colin Kaepernick as the new face of the athletic wear company’s “Just Do It” campaign, which is celebrating its 30th anniversary.
“Believe in something, even if it means sacrificing everything. #JustDoIt,” Kaepernick, who has been with Nike since 2011, posted on Twitter on Monday afternoon. The athlete is currently a free agent and has not played on an NFL team since the 2016 season.
Nike’s decision led to calls for a boycott of the company, with more than 42,000 people tweeting with the hashtag #NikeBoycott on Tuesday morning. Some users showed their disapproval by posting images and videos of themselves lighting their Nike products on fire.
Law enforcement agencies are among those not pleased with the decision. The National Association of Police Organizations [NAPO] fired off a letter to Chairman and CEO Mark Parker calling for a boycott of the brand.
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