Domino's tackling potholes for the sake of pizza

ANN ARBOR, Mich. (WOOD) — Domino’s is looking to rid the nation of potholes destroying its pizzas.

The Ann Arbor-based pizza company is asking customers to nominate communities in need of road repairs as part of its Paving For Pizza campaign.

“We can’t let your cheese slide to one side, your toppings get untopped, or your boxes get flipped. So we’re helping to pave in towns across the country to save your good pizza from these bad roads,” Dominos stated on a web page dedicated to the effort.

The company is even showing customers what happens to pizzas during a delivery on rough roads, with the help of a camera set up inside a pizza box. The “Pizza Damage Report” shows the state of pizza during a ride on mildly, moderately, critically and catastrophically damaged roads.

Domino’s says its Paving for Pizza program has already awarded funding to four communities to fix 203 potholes, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

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Online:

Paving For Pizza


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