Apple Inc. changed its App Store rules last week to limit how developers harvest, use and share information about iPhone owners’ friends and other contacts.
The move cracks down on a practice that’s been employed for years. Developers ask users for access to their phone contacts, then use it for marketing and sometimes share or sell the information -- without permission from the other people listed on those digital address books. On both Apple’s iOS and Google’s Android, the world’s largest smartphone operating systems, the tactic is sometimes used to juice growth and make money.
Sharing of friends’ data without their consent is what got Facebook Inc. into so much trouble when one of its outside developers gave information on millions of people to Cambridge Analytica, the political consultancy. Apple has criticized the social network for that lapse and other missteps, while announcing new privacy updates to boost its reputation for safeguarding user data. The iPhone maker hasn’t drawn as much attention to the recent change to its App Store rules, though.
Read the full story at Bloomberg.com