Iconic Big Boy Mascot Gets Benched For New Chicken Sandwich Campaign

GRAND RAPIDS (WOOD-AM) - After several decades, the recognizable face of the Big Boy restaurant chain is changing.

Officials say the iconic mascot is, at the very least, getting put on the shelf for a bit.

It's part of a publicity stunt to promote a new chicken sandwich.

The double-decker hamburger-hoisting boy will be swapped out with a girl named "Dolly." A website promoting the change is now live.

More at WOOD-TV.


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