GRAND RAPIDS (WOOD-AM) - After several decades, the recognizable face of the Big Boy restaurant chain is changing.
Officials say the iconic mascot is, at the very least, getting put on the shelf for a bit.
It's part of a publicity stunt to promote a new chicken sandwich.
The double-decker hamburger-hoisting boy will be swapped out with a girl named "Dolly." A website promoting the change is now live.
More at WOOD-TV.