You might have seen the Jimmy Fallon's playful rendition of "Let it Go" from the movie "Frozen" with singer Idina Menzel, and members of The Roots band. But you may have missed Fallon's use of a popular Grand Rapids-made toy!! 

Uncle Goose benefited from some free publicity when Fallon used the L, I, and G artistic alphabet wood blocks as percussion, as he sang along. A fan tweeted Fallon asking him about the blocks, and he shared that he borrowed them from his daughter, but he also named the product and the retailer, as well as where you can buy them.

Because of that tweet Uncle Goose became a very hot topic with 243 retweets and 1,349 favorites.