From the DailyDot....we learn that the beer promotion that near every college student a dreams of is now a reality, thanks to Austin Beerworks recent, but shall we say "limited" release of  a monstrous 99-pack of beer. The beer featured in the super-sized beer box is the brand's Peacemaker Extra-Pale Ale.


The 99  pack was obviously an instant hit for folks around Austin, Texas. Credit for the genius marketing idea goes to  Austin-based marketing agency The Helms Workshop.

You can read more about the Austin Beerworks' 99 pack beauty here.