From the DailyDot....we learn that the beer promotion that near every college student a dreams of is now a reality, thanks to Austin Beerworks recent, but shall we say "limited" release of a monstrous 99-pack of beer. The beer featured in the super-sized beer box is the brand's Peacemaker Extra-Pale Ale.
The 99 pack was obviously an instant hit for folks around Austin, Texas. Credit for the genius marketing idea goes to Austin-based marketing agency The Helms Workshop.
You can read more about the Austin Beerworks' 99 pack beauty here.