Meijer and Spectrum Health Launch Co-brandedOver-the-Counter Product Line
Officials at Meijer and Spectrum Healthtoday announced they have collaborated to launch a line of co-branded over-the-counter products. The collaboration brings together the expertise of two of West Michigan’s most respected brands, combining the strong health care brand of Spectrum Health with the experienced, successful retail brand of Meijer. “As the nation’s ninth largest grocery retailer, Meijer has an undeniable presence throughout the Midwest,” said Roger Jansen, PhD, senior vice president and chief strategy officer, Spectrum Health. “We are excited to work with Meijer. This collaboration enables Spectrum Health to meet consumers where they are on their health and wellness journey. Offering quality products in concert with Meijer enables us to help individuals stay healthy and well in their daily lives.” The line will be in 23 stores throughout a 13-county region.
It will offer 22 common over-the-counter products, including:
“We are very pleased to work with Spectrum Health on such an important product launch,” said Jason Beauch, vice president of Pharmacy Merchandising for Meijer. “Spectrum Health is an outstanding health care provider in West Michigan and this product launch provides yet another option for us as we strive to provide healthy living solutions for our customers.” Profits from the sale of the products will be split between Meijer and Spectrum Health, with Spectrum Health’s portion of the proceeds benefitting Helen DeVos Children’s Hospital.