A West Michigan minority-owned footwear business is signing its first deal with an NBA player.
HOLO Footwear moved from Portland, Oregon to Grand Rapids roughly two years ago and is focused on creating sustainable footwear that is also stylish.
Vice President of operations Joseph Malone says the company connected with Cleveland Cavaliers forward Isaac Okoro earlier this year and he has since worn a variety of shoes the company now plans to release to the public.
HOLO Footwear says this is a lifetime relationship with Okoro.
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